France

Denim Jeans In European Market

Jeans blogger

Denim jeans and Europe seem to be made for each other. The relationship goes back a long time. In fact the very word jeans come from a type of material that was named after sailors from Genoa in Italy. The word denim is from another French material serge de nimes.

The end of the Second World War was the time when denim blue jeans gained new status in Europe. Rugged yet relaxing they stood for freedom and a great future. Both men and women wore them. In Europe the surplus Levi’s jeans left behind by American armed forces were now available in limited supplies. They were extremely popular with teens.

The 60’s saw the coming in of slim jeans. They were extremely popular as leisurewear. Teens began to have real fun with them. The 70’s saw the bell-bottoms hitting their peak. Creativity flourished as far as denim jeans go. Customized denim embroidery made an appearance, so too did stud and patched jeans, giving jeans an all new glamorous appeal.

Designer jeans were literally everywhere in Europe and were a symbol of the affluence and status of the society. Leading designer labels flooded the market in the 80’s. Acid wash debuted in 1986 in Europe and took the market by storm. The 90’s heralded the advent of a generation that was more concerned with old-fashioned values, environment and family life.

Jeans has been reinvented from time to time and the new millennium is no different. You can see every major designer coming out with fabulous denim jeans wear. You can find them at catwalks, at chloe, at Versace and at literally every fashion festival. The latest trends like the beaded and the beat-up denim jeans are a rage among youth. So too are torn-knee blue jeans which can be found globally these days, why only Europe.

The coming in of the internet also had its impact on denim jeans in Europe, as in the other part so of the world. You could instantly find and shop for the latest jeans from numerous online resources. This meant that the consumer had a greater choice and need not compromise on quality of the jeans. Freed of all creative restrictions the denim jean is assuming numerous disguises to be worn in and has literally broken every barrier of creativity. From being part of cushions to furniture-coverings to bed spreads, denim has made it presence felt, every where.

Recent surveys indicate the majority of the people in Europe bought at least one pair of jeans in the last year. Recent TGI Europa data indicates the denim jeans have achieved a market penetration of 60% in France and a low of 50% among women in Great Britain. Germans are considered the least spenders, as far buying premium jeans wear goes. Spanish also represent a group which buys denim jeans for their comfort and not for their style. From the teenagers to the adults, every one seems to be buying denim jeans in larger numbers in Europe these days.

Copyright ‘ 2007

Denim Jeans, Their Progress Through Fashion; Still Making History

Jeans blogger

Denim jeans and attire have been associated with heavy industry to high fashion and become one of the most versatile and enduring clothing styles in fashion history. Hollywood stars like Katherine Hepburn aided denim’s progress through fashion in the 70’s. And now Savile Row tailors champion its continuing success, as they cut denim suits for some of the most famous names in the world. But what of its origins, Denim and Jeans have traveled the world.

Captured in denim the Americans invented, commercialized, stylized, or popularised, in a word, Levis, American Wild West culture. But the fabric was adopted from another continent by early Americans who created functional hard wearing work gear. At the same time they introduced a style without the aid of catwalks and drop dead handsome models.

Mr. Jacob Davis a tailor from Reno Nevada decided to put copper rivets on the corners of his denim trouser pockets to prevent them from ripping. Unable to cover the cost of patenting the idea he sought help from prosperous clothing distributor Mr. Levi Strauss. Mr. Strauss added his own style by putting the garment label on the outside rather than on the inside. Thus a new style was born.

Denim (derived from De-Nimes in France) had already been styled into bell bottom trousers and worn by Italian sailors from Genoa and given the name Geans (Jeans). These trousers had very practical applications. If a sailor went overboard he could easily slip off his trousers without his feet getting caught and thus stand a better chance of staying afloat.

The style has gone from De-Nimes, to Denim, from Genoa to Jeans, from France to America and traveled the world. Style knows no cultural or geographic boundaries. Experience the history.

Now here are a couple of style tips. With this in mind you could chose a denim shirt by King Gee (Australia), floral designer silk tie by Timothy Everest (Savile Row London), a pair of grey flannel trousers by Jaeger (England), for the feet, a pair of blue and white Converse All Stars (America), dark lightweight Harris Tweed jacket (England) and a leather belt by RM Williams (Australia) this is the gear you need for working at the coalface, functionality rules the way. It’s referred to as the lean-clean style, it’s casual by framework, loose and comfortable, but formalised enough with the introduction of neckwear. So you can get into action, throw off the jacket, roll the sleeves up, loosen the tie and get it done.

Once last thing, why not try a pair of Swarovski Crystal silver designer cufflinks, just to reflect your mood and to complement your tie.

Did you know? Robert Redford stars in the definitive film of F. Scott Fitzgerald’s The Great Gatsby. Fitzgerald was a dedicated customer of Jermyn Street bespoke shirt maker Turnbull & Asser. The shirts that reduce The Great Gatsby’s socialite heroine Daisy (Mia Farrow) to tears with their beauty in the film all bear the Turnbull & Asser bespoke label.

1969 Nutters of Savile Row opens on Valentine’s Day and unleashes the Tommy Nutter/Edward Sexton style on swinging London. Backed by Cilla Black and The Beatles’ record company Apple’s executive Peter Brown, Nutters of Savile Row dresses the entire social spectrum from the Duke of Bedford and Lord Montagu to Mick and Bianca Jagger and The Beatles. Nutters is the first shop on Savile Row to pioneer ‘open windows’ and wild displays executed by Simon Doonan.

Maverick screen actress Katherine Hepburn, whose long-term lover Spencer Tracey was a customer of Huntsman, takes the extraordinary step of ordering bespoke denim jeans from her late lover’s Savile Row tailor. Hepburn’s commission foreshadows bespoke denim collections launched in 2006 by Timothy Everest and Evisu.

It’s all about style, just ask Vivienne Westwood

The History Of Mustang Jeans Brand

Jeans blogger

Mustang is one of the most popular trademarks all over the world and biggest manufacturer of customized jeans. This brand has a total look strategy and also produces denim and leather jackets, skirts and dresses, pullovers, underwear, shoes, accessories and perfume. Mustang creations are preferred and worn by many celebrities, for instance, John Bon Jovi, Scorpions and Bjork.

The history of the brand began in 1932 when a factory was established by Luis Hermann to manufacture uniforms for workers. However, postwar Germany was in ruins and nobody was interested in the development of textile industry. The new life of the brand started in 1949, when the new companys owner, Albert Zefranek made up his mind to start manufacturing jeans. This decision was revolutionary, because until then denim industry was a fiefdom of Americans. The first jeans sewn by Mustang were the spitting image of original custom jeans made in the USA. The next step Mr. Zefranek made was the improvement of his production range. 1953 he presented the first model of jeans created specially for women and in 1955 he experimented with velvet jeans. 1958 is the year when the name of the new trademark Mustang – appeared. From now on jeans are made of quality American denim in Germany.

In 1961 Albert Zefranek was the first one to create stretch jeans. And he was in the right place at the right time, for in the end of the 60s jeans era started. Jeans became a symbol of new generation and new lifestyle. Advertising campaigns of Mustang brand demonstrate seminude beauties, responding to triumphant march of sexual revolution.

In 1980 jeans by Mustang can already defy competition with American brands Levis and Wrangler on domestic market. Besides, one forth of the productions is from now on exported to Austria, Switzerland, Holland, France and Scandinavian countries. The brands collection was divided into three themes: Fashion, Basics and Modern Classics. Yuppies of the 80s put velvet jeans out of fashion, delivering a considerable stroke to the company, an essential part of which was concentrated on manufacturing velvet. However, this occasion helps Albert Zefranek to focus on classical jeans models. He starts to cooperate with Italian designers. And famous couturiers start to show interest for customized denim.

In 1990 the son of Albert Zefranek, Heiner, becomes the owner of Mustang brand. He inherits the helm of his father and makes the trademark even more successful all over the world. Today it is an international brand which manufactures 20 000 pairs of jeans a day and combines classics with the most innovative ideas in fashion. Mustang makes denim clothes for those who want to reveal their lifestyle and emotions in their look. The companys slogan Genuine style will never die speaks for itself.

Jeans Sale

Jeans blogger

To aid buyers stretch their tricky-earned revenue in the course of economic downturn, clothes and jeans manufacturers presented quality yet low cost jeans, whilst apparel boutiques, department retailers and other retail suppliers provided a jeans sale.

How to uncover men’s jeans offered on sale:le:

– Set in a minor leg function, check out department suppliers or specialty jeans retail store and inquire from sales clerk schedules of men’s jeans sale. Inquire them if there are any yearly sales or exceptional promotions coming up. They would be happy to reply your inquiry since they want to put together relationship with buyers. Sales are usually carried out on special activities like Xmas, Valentines Day, Graduation, Thanksgiving or every last month conclude.

– Surf the Online and verify many on the web jeans retail websites. Some on the internet retail retailers submit exceptional promotions and sales and profits on the net. There are a number of on the web retailers that offer a large collection of men’s jeans, discounts and kinds, with just the click on of the mouse.

– You can also get information from friends, relatives members, colleagues or workplace mates, who are fond of acquiring objects on sale.

Previous to you purchase low-cost men’s jeans, certainly not forget to see if you suit them to assess if these jeans rightfully suits your body framework. No make a difference how affordable these jeans are it would be useless if you do not seem great on them, not secure and does not fit correct.

Anybody who is seeking for designer jeans must know that a typical pair of designer jeans can be worth at least a hundred dollars in a variety of scenarios. Most designer jeans businesses will not be extremely low-priced when it comes to enterprise. This is why it will support to consider a look at choosing a superior designer jeans sale for one’s jean requires. There are lots of factors to do when it arrives to taking a look and feel at these jeans for sale.

A great suggestion to use is to initially take a look and feel at the official retail resources for a corporation that operates with designer outfits. Several designer jeans organizations will offer distinctive product sales on their products on situation. This can be done as a indicates of gaining them to crystal clear out what they have in buy to make area for new supplies.

In most circumstances a designer jeans sale like this can be located via a retailer that presents the jeans that a business helps make. In other conditions it can come from a retailer’s outlet retail store at an outlet mall. In some cases a company’s web page will have info on these designer jeans for sale with some special discount rates for purchasing them on the internet.

Don’t forget, it is significantly much easier to find a designer clothes sale by means of the producer of a brand name of jeans than through another person else. Getting right from the brand can perform to assure that prices that relate to other people today promoting particular products will be eliminated. This can prove to be helpful for any one to see.

Another point in a designer clothes sale is that it can be uncovered through a warehouse web site.

Hubert has invested above thirty years in business, the two in multi nationwide firms as well as working his personal consultancy organization. John identified the chance that offering on the world-wide-web presented. His belief that his offline company expertise could be leveraged on-line has confirmed to be true. On the other hand, he recognized that he lacked the technical expertise to be a computer pro. This is not a barrier to success as he has found that if it is not easy, it wont work and that is the principle he has utilized successfully to his on the web enterprise. His motto is that promoting is selling, regardless of whether on-line or offline and not to believe that it is essentially diverse. He is married with 3 daughters. John splits his time in between Ireland and France, and runs his business from equally places. He is an avid golfer, retains suit by hill walking and the health and fitness center, and reads copiously, especially about leadership and self progress.