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The History Of Mustang Jeans Brand

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Mustang is one of the most popular trademarks all over the world and biggest manufacturer of customized jeans. This brand has a total look strategy and also produces denim and leather jackets, skirts and dresses, pullovers, underwear, shoes, accessories and perfume. Mustang creations are preferred and worn by many celebrities, for instance, John Bon Jovi, Scorpions and Bjork.

The history of the brand began in 1932 when a factory was established by Luis Hermann to manufacture uniforms for workers. However, postwar Germany was in ruins and nobody was interested in the development of textile industry. The new life of the brand started in 1949, when the new companys owner, Albert Zefranek made up his mind to start manufacturing jeans. This decision was revolutionary, because until then denim industry was a fiefdom of Americans. The first jeans sewn by Mustang were the spitting image of original custom jeans made in the USA. The next step Mr. Zefranek made was the improvement of his production range. 1953 he presented the first model of jeans created specially for women and in 1955 he experimented with velvet jeans. 1958 is the year when the name of the new trademark Mustang – appeared. From now on jeans are made of quality American denim in Germany.

In 1961 Albert Zefranek was the first one to create stretch jeans. And he was in the right place at the right time, for in the end of the 60s jeans era started. Jeans became a symbol of new generation and new lifestyle. Advertising campaigns of Mustang brand demonstrate seminude beauties, responding to triumphant march of sexual revolution.

In 1980 jeans by Mustang can already defy competition with American brands Levis and Wrangler on domestic market. Besides, one forth of the productions is from now on exported to Austria, Switzerland, Holland, France and Scandinavian countries. The brands collection was divided into three themes: Fashion, Basics and Modern Classics. Yuppies of the 80s put velvet jeans out of fashion, delivering a considerable stroke to the company, an essential part of which was concentrated on manufacturing velvet. However, this occasion helps Albert Zefranek to focus on classical jeans models. He starts to cooperate with Italian designers. And famous couturiers start to show interest for customized denim.

In 1990 the son of Albert Zefranek, Heiner, becomes the owner of Mustang brand. He inherits the helm of his father and makes the trademark even more successful all over the world. Today it is an international brand which manufactures 20 000 pairs of jeans a day and combines classics with the most innovative ideas in fashion. Mustang makes denim clothes for those who want to reveal their lifestyle and emotions in their look. The companys slogan Genuine style will never die speaks for itself.

G-star Jeans – New Styles For This Season

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G-Star Jeans is popular, especially among the young mass. This brand is popular in several European countries like Spain, Netherlands and Germany. This Dutch brand originated in the year 1989 in the city of Amsterdam. In the initial years this brand was called the Gap Star but due to some reasons the name was later changed to G-star. Though the name of the brand is G-Star it is also known as G-Star Raw because the Jeans produced by them are made of untreated, unwashed or raw denim. Jeans of this particular brand is a must have for all jeans lovers who like natural looks. This brand is reputed for producing durable and good quality jeans that are fashionable and at the same time comfortable to wear.

There are several unique features that set apart G-Star Jeans from other branded jeans. The detail work of the jeans produced by this particular brand is impressive. Innovative touches like zippers, complex and different seams, pockets, as well as addition of leather render a highly fashionable quality to these jeans. Many celebrities are fans of the jeans of this brand as they are unique and help to make a bold statement. The jeans produced by G-Star are actually inspired by military clothes as well as several trends from Europe.

G-Star Jeans can shrink as they are dyed but not treated or washed like jeans of other brands. While washing the jeans produced by G-star you are recommended not to use a washing machine as the jeans can shrink and get smaller, instead of this you can hand wash the jeans. It is important to remember that the specialty of this kind of jeans is that they fade in a unique manner. Some styles of these jeans that are popular are slim fit, loose fit, low jeans, tapered fit etc. The colours of these jeans also vary greatly from light to dark to suit preferences of buyers.

G-Star Jeans are available in online store as well as from retail outlets. With the help of internet you can easily shop for the jeans produced by this brand while enjoying the comfort of your home. Several online stores stock jeans of this brand so you can always have a number of options to choose from. The varieties offered by these online stores are also greater than most stores on the streets. While buying a pair of jeans you should always know your proper size so that they can fit you and you can feel comfortable while wearing them.

While buying G-Star Jeans online you should ensure that you are buying them from a well reputed online store. Good online stores always ensure that they sell authentic products to their customers, keep a large variety in stock and offer attractive discounts. The uniqueness and excellent quality of the jeans produced by G-Star makes them irresistible to all jeans lovers.

The History Of Mavi Jeans

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MAVI Jeans is the leading denim manufacturing company in Turkey. Jeans by Mavi are today sold in trading centers like Jenashalle. Kaufhof, Bloomingdales, Pekk & Cloppenberg, Buckle, Francobox, Vanity, Nordstrom , Houses of Fraiser, Engelhorn, Over the Rainbow, Dillards, Wet Steal, Olymp & Hades, Warehouse of London, Jeans Machines, Off the Wall, Caruso Caruso, E-Street Denim, Zweiflers, Boot Legger, Crash Zinser, Infinito, US Male, National Jeans , Smith Bros., Gerngross, Kult, Hangers, SMR Chalk Garden, Blow the Belt, Western Store , Just Jeans and Urban.

Turkish custom jeans brand Mavi Jeans was established by Saiat Akarlilar in 1991. However, the history of the brand begins in 1971, when the first textile company by Akarlilar was created in Istanbul. It was called Textile Guvena. In 1984 ERAK company was established, which focused on manufacture of jeans and denim for the world brands. And 1991 brings Mavi Jeans to the world markets together with a Perfect Fit strategy, according to which the customers were offered special style solutions and size systems, adapted to each concrete country. Besides a special conception which took into account Mediterranean origin of the brand was established. In 1993 Mavi Jeans begins its national campaign and in 1994 it starts to export jeans in European countries. Only in five years time Mavi Jeans manages to become the leading Turkish jeans brand and in 1996 it establishes its North American department in New York. The decision to export jeans abroad and start from the USA was groundbreaking. The new office also worked on the markets of Canada and Germany. And next year Mavi Jeans hit the markets of North Africa, Middle East and Eastern Europe. Also showrooms in Los Angeles and Vancouver were opened. A new advertising campaign with the slogan Its too much starts. By 1998 the company exports about 1 million pairs of custom tailored jeans all over the world. Even celebrities like Cher, Chelsea Clinton, Geri Halliwell and some of MTV moderators start to wear jeans manufactured by Mavi. In 1999 advertising campaign Weve gone too far starts and in 2000 denim creations by Mavi appear on the market of Great Britain. That year the company takes 128th place in the list of 500 best manufacturing companies in Turkey. 2001 brings the first fashion show in New York and opening of a new showroom in Dallas. The company rapidly spreads to the markets of Australia and Denmark and lands on the 77th place in the above mentioned list. At the CPD-X SITE fair in Germany in 2002 Mavi Jeans brand is in the focus of attention and President of Mavi North America Ersin Akarlilar occupies the 93rd place in the list of most influential people in the USA.

In Turkey the triumph of the brand is even more evident. According to polls carried out by Capital and Adekko magazines in 2003 among students of Turkish universities Mavi Jeans brand is second in popularity after Coca-Cola. Mavi also appears on the pages of Time magazine and American magazine Cosmogirl calls jeans manufactured by Mavi the sexiest jeans in the world. By the way, the second largest shop on Union Square in New York also belongs to Mavi Jeans brand. The opening of Mavi shops in Frankfurt, Berlin and Montreal follow.

Today the brand has a turnover of 250 millions dollars and its collections are sold in 50 countries. The surface of ERAK factories in Istanbul makes up 75.000 square meters and 11.000.000 pairs of custom tailored jeans are manufactured there every year.