Renzo Rosso

The history of Diesel jeans began in Italy in 1955 with the birth of Renzo Rosso, future establisher of the brand, the man who once said We dont sell clothes, we sell lifestyle.

Young Rosso turned out to be an enterprising boy and in the age of 10 he already established his own business selling rabbits. At the age of 15 he began to study fashion in the first Italian fashion school and in his twenties started to design clothes in a small textile company called Moltex. Together with the owner of Moltex, Adriano Goldschmied, 1978 Rosso created the new company Genius Group, the cradle of many successful trademarks Katherine Hamnett, Martin Guy, Goldie, Ten Big Boys and Diesel. The name Diesel was chosen as an avant-garde symbol of oil crisis of the 70s and as an international word that could bring jeans brand worldwide success.

1979 the first mens wear collection appeared under Diesel trademark and in 1981 Diesel clothes was already exported to other countries. The net of importers created by Renzo Rosso greatly contributed to the success of custom jeans brand abroad. In 1984 Rosso presented clothes line for children called Diesel Kids. This considerably widened the target market of his brand. In 1985 the amount of business made up 3,9 millions of dollars. Rosso managed to buy out the deal of Goldschmied and other partners and thus became the only owner of Genius Group. Now he could concentrate on manufacturing denim. The company logo- Iroquois- becomes an identification sign of those who wanted to look radical and avant-garde.

In 1991 the company establishes a Diesel USA brand, and its annual turnover comes to 125 millions of dollars. From now on the company starts to invest more money in advertising campaigns. The new marketing strategy combined humor and politics two themes unprecedented in advertising before. Diesels slogan For successful living, calls for creation of ones own church and religious cults, scandalous ads The End, Alpine Village, No More Tears and Jesus Lives make the brand more and more popular. 2002 Diesel begins to work with Karl Lagerfeld creating custom denim clothes for the line Lagerfeld Gallery. 2003 the company starts to work with Dsquared 2 brand and presents its first collection of jewellery called Jewellery Diesel.

Renzo Rosso is nominated for Entrepreneur of the Year award and has already got Advertiser of the Year award. He rides luxurious Dacati Monster, listens to heavy metal and spends holidays in his own hotel Pelican in Miami. He once said Diesel is not my company, it is my life and we believe him.

Jeans by Diesel are manufactured in Italy only. The style of Diesel is genuine and progressive, sometimes even radical. But high quality is always on top.

Diesel presents two seasonal collections of customized denim a year autumn|winter and spring|summer. Each collection consists of about 20. 000 models. The brand has its lines Diesel Denim, Diesel Male, Diesel for Females, Space Parts (a line of underwear und accessories), Diesel Leather, Diesel Kids and 55 DSL (a special line for skate- and snowboarders). Besides the company owns Diesel Shades sunglasses line as well as Diesel Perfume and Diesel Footwear. Custom jeans by Diesel can be bought in 10.000 shops in 76 countries. A true Empire of Diesel!

When it comes to men’s and women’s clothing, jeans have established their place in the wardrobes for some time now. A very good pair of jeans need to have certain properties to make it well-known. Very first of all it should appear good on the wearer. It really should be long lasting and easy to wash. Though there could be many more demands if these fundamentals are addressed, that specific brand name of jeans is going to be well-known. As Diesel jeans realize every one of these needs hardly anything else could dissatisfaction it on attractiveness.

In the very first place is the styling of Diesel jeans. Their carrot shape is able to enhance the excellent look of any girl. Even a female who is a bit out of shape could suit into to the category of shapely girls when she wears a pair of Diesel jeans. You may be a lean woman or a bit on the flabby facet but you could quickly discover a pair from this brand to match you. It not only fits you but also enhances your shape.

With Diesel jeans, you can be sure that you are getting a completely unique and one of a kind style of jean. Diesel is known for their unpredictable fashion and vibrant styles. If you want to stand out from the crowd and get noticed, Diesel jeans are the direction that you should be headed.

Ever since Diesel has begun, they have been focused entirely on making sure that the clothing that they make is quality. In doing this, they have become a staple in young culture all over the world.

This innovative company has an international design that produces a vast assortment of collections with clothing, jeans as well as accessories. Diesel is always improving and at the top of their game, leading the youth into new fabrics and styles with their unique manufacturing methods as well as their attention to detail. Diesel stands behind every single product that they make and sell. You can find this company in almost one hundred countries.

Since 1978, this company has been striving to be the first to take chances and risks. In doing so, they have become what they always wanted to be, a leader in the fashion world. Renzo Rosso, the founder of the company surrounded himself with talented and very creative people. He made sure to only hire people like himself, innovative designers that wanted to stand out and be unique from the typical fashion world.

Due to Diesels unique way of wondering and producing they have been studied and profiled by the media and universities as well as international consulting organizations. Their productive yet unconventional brand of work and design shows in their clothing and style. Diesel is not only a brand that will help you to stand out from the crowd. They will also be a brand that you can rely on for years to come. The sturdy clothing that they make is just one other factor that makes them stand out from the pack.

While not many people know the history of this brand, it is hard to find someone that is not familiar with the diesel jeans brand of clothing.

The History Of Diesel Jeans Brand

Diesel Jeans Are For All Seasons