TV

Jeans Advertising Campaigns

Jeans blogger

Let us take a look at the most interesting advertising campaigns of custom made jeans brands.

Four TV spots of Live Unbuttoned advertising campaign by Levis created by advertising agency BBH London inspire with their own philosophy, understanding, completeness and fan viruses. Live unbuttoned is a campaign with Levis 501 jeans spirit. It is associated with unrestraint, freedom, disengagement and the opportunity of self-expression. And the process of jeans unbuttoning is a symbol of this spirit. It means that unbuttoning our custom jean we unbutton ourselves and break away from conventionalities and prohibitions. The advertising campaign presents the act of jeans unbuttoning as the act of self-expression and self-revealing.

John Anderson, president and CEO of Levi Strauss & Co says: We sell Levis jeans in 110 countries and we are jeans company number 1 in the world. This global campaign gives us a unique opportunity to let the new generation of people wearing tailored jeans know that original jeans 501, which are a quintessence of our company, are modern and reflect their lifestyle.

4 advertising TV spots illustrate the eternal insight of self-expression and riot. Two of them Unbreakable, visualizing a curious way of self-expression and First Time, in which a boy and a girl do something for the first time were created by the famous first line director of photography Fredrik Bond. Guitar spot created by Swedish director of photography Emil Mller shows the dialogue of the young man with his unusual inner voice. And the last TV spot called Secrets and Lies was created by Jeff Labbe and depicts a young man and a girl who are up to have sex but carry out a sincerity session admitting their lies and telling each other secrets. The soundtrack of the spots was written and performed by Genesis.

Besides, apart from virus and TV spots the campaign included printed advertising in Maxim, Details, Rolling Stone, Paper and Sport Illustrated magazines, as well as outdoor advertising and online spots.

Malaysian advertising agency Bates Asia offered its version of Mermaid story in Levis tailor made jeans advertisement. In this interpretation Mermaids wish to become legs appeared after she found jeans by Levis in the sea. After this she visits the sea witch and a happy-end follows, when Mermaid puts her desirable jeans on.

Anomaly advertising agency created an unusual campaign for Diesel jeans called Be stupid. Custom jeans made by Wrangler also had an interesting advertising campaign last year. The slogan We are animals for European and American markets was created and carried out by FFL Paris advertising agency. Refined aggression of the advertisements is concealed in the total confluence with nature, up to dissolution. The spot characters are quasi filmed by a careful camera of naturalist Steve Bloom, and instead of posing they hide themselves, fiddle around secretly, or, tailing away in the swamps, like alligators, seriously wait for something without any evident reason. Naked torsos and fashionable jeans are present, but the camera man fluently builds a communicative barrier young people from potential target audience do not invite to join them, they rather attract someone elses attention. You wish you might come there, into the wild, but it frightens you as well. As a result you desire it desperately. It seams that the work of French artists has its own smell. But this is not the smell of hot machos or sweet babes, it is rather a smell of cool and moistened earth, mysterious reality, where it is ridiculous to ask questions, why you have designer jeans on. Because you were born with them.

Why Buy Apple Bottoms Jeans

Jeans blogger

When Apple Bottoms Clothing line was first introduced to the market in the year 2003 by well-known rap star Nelly alongside his associates, it mainly consisted of denims and T-shirts. However, this brand has grown over the years to consist of Apple Bottoms Shoes, handbags, intimates, fragrances, accessories and swimsuits.

Women who wear Apple Bottom Jeans contend that for a long time they were unable to find a denim wear that brings out their curves. The most affected were slim women who in spite of their build had curves that they would have loved to flaunt to the general public. But Apple Bottoms Clothing line has enabled them to find something that can showcase their curves while at the same time offering comfort and style.

Apple Bottoms brand attained a whole new level of achievement when its products were showcased in the popular Oprah Winfrey Show. The dream and desire of every designer on the planet is to have his or her clothes, shoes, T-shirts and fragrances featured on the popular TV program that is not only watched by millions of people in the United States, but Europe, Asia and other parts of the world. On top of showcasing Apple Bottom denim wears, shoes and handbags, Oprah Winfrey also sported the brand. This was the much needed exposure that the brand needed that propelled it to new heights.

Having its products presented on the Oprah Winfrey Show opened floodgates of other opportunities. Apple Bottoms Jeans have also been shown on Americas Next Top Model as well as the Ellen DeGeneres Show.

For a clothing to be highlighted on these popular TV shows, they must have met certain standards. According to the show hosts, Apple Bottoms denim wears which consist of cotton (96%) and Lycra (4%) is the ultimate jeans that offer both style and comfort to the wearer.

A number of celebrities have also managed to enhance Apple Bottoms Jean’s profile by not only wearing them, but mentioning them in their songs. Some of the well-known hip hop stars that have been spotted wearing Apple Bottoms Jeans are Fergie and Alicia Keys.

But acknowledgement by fellow celebrities is not just the reason why you should buy and wear Apple Bottoms denims by Nelly. For starters, the perfect blend of Cotton and Lycra ensures that you do not feel as if you are about to faint. Furthermore, the blend guarantees that the stretchy denim wear does not in any way reveal lumps and bulges.

Perhaps, the greatest benefit that you stand to gain by opting to purchase Apple Bottom Jeans is the fact that the denim wraps stunningly round your curves. Unlike other brands and designs in the market, the jeans are comfortable to wear and hardly squeeze the air out of you. In spite of your shape and figure, you will be able to find an Apple Bottom Jeans that complements your body type.

While you may want to complement your wardrobe with other brands, it is important to ensure that the brand you are planning to purchase fits the design and style that Apple Bottoms Jeans offer.

Sexy Jeans for Oversized Women

Jeans blogger

More oversized women experience the difficulty of fitting their way into the glamorous world of fashion and beauty. The reason? Most superficial societies highly favor slimmer figures and slender curves when it comes to details of a perfect female body. Of course, one size doesn’t fit all and although it is ideal, size zero is not synonymous to being sexy. Yes, regular exercise and rigid diet help women to look thinner and sexier. Yet, while training and exercise can be conducive to good health, not everybody has the discipline it takes. In that case, women can use proper clothing to conceal their bulges and other imperfections. The latest trend is to wear sexy womens jeans. The good news is, even oversized women can now have the confidence and comfort in jeans and apparels that complement and suit their form and shape.

Since there are many selections offered nowadays, the only concern is picking the right bottoms. There are some womens jeans today that are too skimpy and further show the problem areas of oversized women. If you are an avid fan of Oprah, you may have picked up already on the tips given by guests and clothing gurus, Trinny and Susannah: skimpy jeans don’t look good on any woman. Though magazine spreads, TV commercials, and billboards nowadays feature women in the latest slim jeans, the experts claim that no woman can carry those pants. However, loose-fitting, tapered, or so-called baggy pants won’t do good to the figure of an oversized woman, either. According to the duo, many American women make the mistake of being stuck in the 80s and wearing tapered pants. But, more often than not, badly fit pants make you look bigger than you intend to be.

The safer way toward fashion glam is to look for comfort in the cut. A good cut of womens jeans highlights just the right shapes and brings out the assets in your body and personality. Oversized women could choose flared or bootleg cuts so that their flabs, which are usually found in the mid-portion and thighs, could be balanced by the outward bottom part of the pants. Aside from the cut, oversized women can also be sexy by choosing the right style, design, or color for their pants. For curvaceous or voluptuous women who also have large butts to flaunt, pants without or less flambuoyant pockets could be worn for balance. As much as possible, light colors should also be avoided because these accentuate the heaviness of the oversized person. By just considering all these elements, oversized women can definitely look gorgeous in the hippest pair of jeans.

Apple Bottoms Jeans Review

Jeans blogger

According to hip hop star Nelly, the designer and proprietor of Apple Bottom Jeans, A woman should not try to fit the clothes, the clothes should fit the woman. This is the sales pitch that has endeared Apple Bottoms brand to hundreds of thousands of women worldwide including celebrities such as Oprah Winfrey, Alicia Keys, Vivica A. Fox and Ashanti amongst other hordes of superstars.
But, are Apple Bottoms Jeans really worth the hype they received over the last couple of years? Hence, if you are surfing for review on Apple Bottom Jeans, you will find this article quite an interesting read. To find out more, keep reading to the very end.

Apple Bottom Jeans Clothing line was introduced into the market in the year 2003. The brand was meant to target women who have curvaceous figures but somehow have not managed to find the right design that fits into their figures.

The motto of the Apple Bottom brand is Curvy. To better understand this motor, you need to look at the main objective of designing the Apple Bottoms brand. According to the designers, they wanted denim that would honor the organic shape and profile of a woman. For years, majorities of women had to contend fitting into clothes rather than clothes fitting in them. However, this changed the moment the design was launched in the market.

In contrast to other celebrities who launch clothing lines but fail to participate in the design process, Nelly directly supervises all the designs made by the brand. This in turn ensures that every woman who dresses in Apple Bottoms denim wears feels special. The Apple Bottom Brand is easily identifiable from the other designs in the market with its signature logo of an apple meticulously sewn on the back pocket of the denim wear.
The Apple Bottom Brand can be classified as a hip hop and casual stylish fit. Then again, it can easily be labeled as street attire. The denim wear blends figure clasping materials such as Lycra in good proportion so as to ensure comfort and airiness.

In comparison to other brands that search for international recognition by opting to hire a household name to act as its brand ambassador, Apple-Bottom Jeans clothing line attained its global reputation by holding a search drive with an aim of identifying a brand ambassador. The campaign was aired in a number of channels. As it searched for a model to promote its brand, the entire world gazed in amazement at this distinctive brand. Within 2 weeks of holding its campaign, Apple-Bottom Jeans clothes line managed to sell its entire collection.

There are a number of celebrities who have resorted to wearing the brand out of their own volition given the manner in which it brings out their curves and silhouettes. Oprah Winfrey, Alicia Keys, Ashanti and Vivica A. Fox is just but some of the well-known celebrities that sport Apple Bottom Jeans. Furthermore, the clothing line has also been featured on a number TV shows like Ellen DeGeneres Show, Americas Next Top Model and The Oprah Winfrey Show.